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Sri Lanka has reached a defining milestone in its food manufacturing journey. At IFFA 2025 in Frankfurt, Germany, the world’s most prestigious trade fair for the processed meat industry, Pussalla Meat Producers (Pvt) Ltd delivered a powerful message to the global market:

World class processed meat products are proudly made in Sri Lanka.

By securing Second Place in Southeast Asia and winning an extraordinary 15 international awards, Pussalla has firmly placed Sri Lanka on the global processed meat map proving that local expertise, when driven by quality, innovation, and discipline, can compete with the very best in the world.

A Historic Achievement at the World’s Leading Meat Industry Platform

Organized by the German Butchers’ Association (Deutscher Fleischer Verband DFV) at Messe Frankfurt, IFFA is internationally recognized as the gold standard for evaluating excellence in meat processing, product innovation, and technological advancement. At IFFA 2025, Pussalla achieved a rare and remarkable feat:

• 13 Gold Awards
• 1 Silver Award
• 1 Bronze Award

The competition allowed a maximum of 15 product entries per company, and Pussalla earned awards for every single submission a clean sweep that only a handful of global producers have ever achieved.

This accomplishment not only marks a turning point for Pussalla, but also elevates the credibility of Sri Lanka’s entire processed meat industry, opening new doors for exports, international partnerships, and global recognition.

Evaluated Against the World’s Highest Standards

Each product was assessed through a rigorous, multi layered evaluation process aligned with international benchmarks. Judges examined criteria including:

• Taste and aroma
• Texture and bite quality
• Appearance and cut surface quality
• Seasoning balance
• Structural uniformity
• Hygiene and processing excellence

Each category was further broken down into 10–15 sub criteria, and only products achieving full marks in every sub category were awarded Gold an achievement Pussalla accomplished with multiple products.

“We Compete on Quality, Not Price”

Reflecting on this global recognition, Mr. Dilshan Wewita, Managing Director of Pussalla Meat Producers, stated:

“We started our further processed products journey with one clear goal to deliver international standard products to Sri Lankan consumers. We never competed on price; we competed on quality. Today, the world has recognized that effort.”

He further emphasized that Pussalla submitted products from its regular retail range the very sausages enjoyed daily by households across Sri Lanka rather than specially crafted items designed solely for competitions. This decision reflects the company’s confidence in the consistency and integrity of its everyday products.

From Farm to Consumer: The Pussalla Promise

What truly differentiates Pussalla is its fully integrated and fully traceable food chain, unmatched in the industry. The company maintains complete control across:

• Grandparent poultry farms
• Breeder farms and hatcheries
• Broiler farms
• Feed mills and maize drying facilities
• Processing and further processing plants
• A nationwide network of company owned retail outlets

This vertically integrated model ensures exceptional food safety, freshness, and product integrity at every stage. Meat used for sausage production is processed within 48 hours, preserving optimal quality, taste, and texture.

Innovation That Shaped the Sri Lankan Market

Since launching its sausage range in 2014, Pussalla has not only gained significant market share but has also reshaped consumer preferences in Sri Lanka.

One of the most iconic innovations, the Kochchi Chicken Sausage, sparked a nationwide trend and was later followed across the industry. At IFFA 2025, this product received handwritten praise from a German Master Butcher, who described it as “Tolles Produkt” (Excellent Product) on the official judging sheet.

Another standout innovation, the Cocktail Mix Pack, features six sausage varieties in one pack perfectly designed for parties and festive occasions. These products reflect Pussalla’s mastery of craftsmanship, high meat content, strict process control, and uncompromising quality standards.

Award Winning Products Available Across Sri Lanka

All 15 award winning products are part of Pussalla’s regular retail portfolio and are available island wide through:

• Pussalla flagship stores
• Pussalla Meat Shops

As Sri Lanka’s first dedicated meat focused retail chain, Pussalla has revolutionized supermarket standards through superior hygiene, product quality, and customer service. With over 130 outlets nationwide, the company plans to introduce special promotional offers on its award winning range as a gesture of appreciation to its loyal customers.

IFFA 2025 Awarded Products

01. Chicken Bockwurst – Gold

02. Chicken Breakfast Sausage – Silver

03. Chicken Cocktail Sausage – Gold

04. Pork Bangers – Gold

05. Chicken Cumberland Sausage – Gold

06. Pork Cumberland Sausage – Gold

07. Honey Glazed Chicken Ham – Bronze

08. Smoked Ham – Gold

09. Chicken Kochchi Sausage – Gold

10. Stuffed Chicken Breast – Gold

11. Chicken Processed Bacon – Gold

12. Bavarian Weisswurst – Gold

13. Chicken Hot Dog – Gold

14. Roast Pork with Stuffing – Gold

15. Picnic Ham – Gold

More Than Awards A National Milestone

This global recognition represents more than corporate success. It symbolizes the international potential of Sri Lankan agribusiness and demonstrates that locally produced food products can meet and exceed the world’s most demanding standards.

As the only Sri Lankan meat producer to achieve such recognition at IFFA 2025, Pussalla’s success brings pride to the nation and signals the emergence of world class food innovation born from local farms.

Looking Ahead: Taking Sri Lanka to Global Markets

With internationally certified products, a fully integrated supply chain, and proven excellence, Pussalla Meat Producers is now exploring regional and international export opportunities, opening new avenues for national economic growth.

The company’s success is grounded not only in quality and innovation, but also in its commitment to sustainability, ethical practices, food safety, animal welfare, and environmental responsibility.

Expressing his gratitude, Mr. Dilshan Wewita thanked Pussalla’s loyal customers, partners, suppliers, and stakeholders, noting that their continued trust and collaboration have been instrumental in the company’s journey. “These awards reflect not just product excellence, but the strength of the relationships we have built with our consumers and communities over the years.”